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Different Parts Of An Email

When you are getting ready to put together an email, it is easy to think that the only thing that you have to worry about is writing the message body. However, there are several different components of every message that you send to your list.If you want your email marketing campaign to be successful, then you need to put as much thought and effort into the other parts of your email as you do the main message body. Here are the components of an email that are key.Subject LineThis is the subject of your message. It is the first thing that your subscribers will see, and it is what will determine whether or not they open your message.


The preheader is the preview text that is included after the subject line in some email services like Gmail. It can serve as a secondsubject line that should further encourage the reader to open your email. If you don’t intentionally add a preheader, most email services will use the first sentence or two of your email as a preheader.

“From” Name

This is the name of the person who is sending the email. You want to use your personal name rather than the name of your company because most email users are more likely to open an email from an actual person.

Message Body

This is the main text of your email. It will contain the message that you want to convey to your subscribers. email marketing software Call-to-action this will be a hyperlink situated at the bottom of your message body that will persuade readers to take a specific action, such as clicking on the hyperlink.


You want to keep your email signature simple. Long email signatures can be a distraction to the main content of your email.

The best signature is your personal name on the first line and the name of your company on the following line.


You may want to consider periodically using a ”P.S.” below your email signature to serve as a secondary sales tool after your primary email.


Footer will typically contain an unsubscribe link and other information that you need to include to stay compliant with anti-spam laws. This might include your mailing address and the name of your company. The footer will likely be the same for every email that you send out.

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